For the Alpine Christmas campaign I created initial sketches, mood boards, comped photography visuals and concepts for packaging, exhibition, print and digital activation. I then took these designs through stages of development by liaising with the marketing team at Yankee Candle. Producing these final visuals that showcase the new collection across all platforms.
The central theme of a snow-frosted, mountain retreat was the perfect setting for an idyllic Christmas celebration with family and friends. Snowflake patterns, Kraft paper for a rustic feel and richly coloured tartan ribbon decorate a range of gift packaging. Also extending the range to include a glittering chalet for an advent tower pack.
Activation work included digital, exhibition, photographic and print work. Below is an example of different execution formats which begin to tell the Alpine Christmas story.
As part of the packaging range we created exclusive retail ranges for key accounts. I assisted the Art Director on these ranges by designing ideas, making prints and putting together the final visuals. The ranges I worked on took the feel of the main theme but have a distinct identity.
Below I have shown a small selection of initial stage visuals, mock-ups, and sketches to give an insight into my design process.
