For the Alpine Christmas campaign I created initial sketches, mood boards, comped photography visuals and concepts for packaging, exhibition, print and digital activation. I then took these designs through stages of development by liaising with the marketing team at Yankee Candle. Producing these final visuals that showcase the new collection across all platforms.
Traditional Christmas elements, a cascade of rich red berries, opulent baubles and rich green spruce, created a festive wreath graphic, adorned with delicate glitter snowflakes, twinkling lights and gold foil details. Designs varied over a selection of 16 gift packs and additional retail exclusive gifting ranges.
Activation for the thematic in print and digital. Catalogues and digital work for e-mail and websites. The theme is translated consistently and seamlessly across all executions creating appropriate theatre and variety where needed.
A range of account exclusive packs were produced taking the essence of the main theme but creating a look that clearly differentiates them from the main range. The final solutions had to reflect the different account customer profiles. Print finishes and pack construction were used to achieve this.
The concept boards below show collected ephemera, structure sketches and surface pattern ideas.
