For the Havana campaign I created initial sketches, mood boards, comped photography visuals and concepts for packaging, exhibition, print and digital activation. I then took these designs through stages of development by liaising with the marketing team at Yankee Candle. Producing these final visuals that showcase the new collection across all platforms.
The packaging was inspired by authentic patterns found in Havana’s Colonial architecture and redrawn in a loose, energetic style. The bold blue and coral pink reflect the painted buildings and cars. Decorative and worn metallic railings inspired the use of dark gold.
The activation work really brought to life the retail environment. Highlighting the summery fragrances across all platforms. The mood boards below show some of my conceptual work, illustrations and references for the Havana project. I created unique travel ephemera to give us assets to play around with adding an authenticity to the story.
