For the Just Go campaign I created initial sketches, mood boards, comped photography visuals and concepts for packaging, exhibition, print and digital activation. I then took these designs through stages of development by liaising with the marketing team at Yankee Candle. Producing these final visuals that showcase the new collection across all platforms.
Rich, authentic tones and textures were key in creating a look and feel that makes sense to the consumer. We gave new energy to traditional travel propping of maps, cameras and foliage by pairing them with a strong, hot colour palette and a gorgeous, copper metallic.
Taking inspiration from new and old travel stories we created eye catching activation work. Old school style polaroids and vintage cameras look exciting with modern travel imagery and carefree typography.
The slideshow below shows some initial ideas and moodboard imagery collected throughout the project.
